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I recently read an article about a company compensating people - with virtual cash to buy virtual goods - in exchange for viewing online advertisements. Why would anyone think this is a sustainable business model?aGeFree Articles Directory | Hostsee.com Back in the late-90's, NetZero provided 100% FREE Internet service to consumers who didn't want to pay the $19.95 monthly fee to AOL for the same service. Ultimately, you were continually served ads - up top of the screen - for as long as you were logged on.aGeFree Articles Directory | Hostsee.com Well, we know that this model isn't working for ISP's around the world - so obviously there was a flaw. Consumers will often tolerate some annoyance - for free stuff - but ultimately this wears off. Further, when consumers are forced to view anything they're almost always less-inclined to pay attention or click on anything.aGeFree Articles Directory | Hostsee.com Who wins here? The advertiser - who thinks he's getting exposure - is likely seen as more annoying than helpful or remotely interesting for a potential purchase. The viewer - who thinks he's getting free stuff - eventually gets bored or annoyed and moves on. The company that came up with the idea gets a quick shot-in-the-arm of business before it all goes away just as quickly. Ultimately, it just doesn't work.aGeFree Articles Directory | Hostsee.com Advertising is intended to be targeted and relevant to a target audience. Then, hopefully with enough exposure, they'll respond and buy. It's the "buy" that's most important - as many companies forget that it's sales that pays the bills and keeps people employed.aGeFree Articles Directory | Hostsee.com Compensating people for viewing ads - unless it's a market research project - is ultimately a short-lived gimmick that winds up wasting everyone's time. And worse, it wastes the money of the company that thought it was going to work as a business model in the first place.aGeFree Articles Directory | Hostsee.com
Chris Consorte
Integrated Direct
866-910-5323aGeFree Articles Directory | Hostsee.com
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