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Pay Per Click Search Marketing - Why People Flush Money Down the Crapper

Time:2010-01-17 23:15:55 Source:Ezinearticles Author:Dwayne Phelps

Pay per click search marketing is a awesome way to succeed fast, but its also a good way to burn cash fast.

Most people do the latter of the two... Frustration hits and then they quit, only to talk about to how pay per click marketing is a "dangerous playground" and that no one should attempt it unless they have $5000 worth of extra money to burn.

Baloney!

Its one of the best advertising mediums in the world, but you have to know how to play the game! If your not educated in how to play it, you will burn your time and money away. Especially, if your new to internet marketing,in general, with no solid base.

Here are my top strategies to stay on top of Google and avoid getting your bottom spanked...

1. Know who your audience is and how they search for their solutions. People don't look for products they look for solutions to their problems.

2. Learn how to write compelling sales copy that stirs people's emotions.

Talk about the nagging problem they have and how you can solve it...

More benefits than features...

3. Make sure you have a multi-page site that's content rich, yes squeeze pages are great but if your new to the game Google will slap your campaigns faster than you can blink. So don't be lazy and put some effort into your sites...

4. Make sure you are giving away a great bribe or lead magnet in exchange for people putting in their information...

A free report
A ebook
A video training
A 7 Day Boot Camp

Ask yourself, "would I put in my information in exchange for that freebie? In other words make it something very valuable, that they can't resist...

5. Have your landing pages built for the keyword your targeting. Put the keyword somewhere in your headline, this is the easiest way to make your site relevant to the reader immediately...

Example: If you are targeting the word online home business...Write:

"Odds say that you have only a 3% chance to be successful in a online home business, read the famous report down below to find out how you can reverse these odds today!"

Great headline huh? Do you see what I mean, the more exact and laser targeted you are in connection with your ads and your landing pages the better chance of success you will have... Don't ever make a general page for every keyword!

6. We all hate the technical stuff, but make sure to put your base keywords in your website title, description and meta-tags. This will let Google know that your site is relevant to the keywords you are bidding on.

That's it! This little list is not the end all of end all but these are great techniques that have helped me achieve great success with pay per click search marketing with Google.

Keep educating yourself and don't be afraid to spend some money to learn the ropes.

You'll make it all back and some, as long as your willing to put skin in the game.

Dwayne Phelps is one of top Internet Marketers, He Has Helped Thousands Of People Explode Their Businesses Online. Get His Free Internet Marketing Education Training Worth $1197...For A Limited Time Only.

Article Source: http://EzineArticles.com/?expert=Dwayne_Phelps

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