10 Tips For Writing Product Descriptions For Ecommerce Websites

Time:2010-01-27 19:01:56 Source:Ezinearticles Author:Matthew JJ James

If you're launching an ecommerce site to sell your products online, then you'll want ot make sure that your product descriptions will sell your products.

Here's what you need to remember

1. Don't use the manufacturer's descriptions for the products you're selling. If you search online for the first line of the description, and see how many results there are, you'll discover that almost all of your competitors will be using the same product descriptions. You won't want to incur a duplicate content penalty.

2. Write your content for your target audience. If you're selling baby products, then you'll want to target new parents. If you're selling an exclusive apartment, then you'll be targeting young professionals. Encouraging people to invest in stocks and shares will be harder than persuading a family to add groceries to their online shopping basket.

3. You'll want to make sure that your content is suitable for the products you're selling. Selling a sports car will need a different style of writing than selling a washing machine, or children's clothes.

4. Utilise your keywords where possible and relevant, to help your SEO campaign. Your target audience might search for model name, or brand, or what the product does, so you'll need to consider all these factors in your product titles and descriptions.

5. Don't over use your keywords because it will make the copy hard to read, and be obvious that you have tried to optimise your copy for the search engines. There is nothing more off putting for a visitor than copy that is hard to read because it is stuffed with keywords.

6. Use calls to action to encourage your visitors to become customers. "find out more about... ", "call us now to order", "add to basket", "costs less than a cup of coffee a day", "buy now to avoid disappointment", "reserve your copy now", "just three days left" are just some examples of phrases that will encourage sales.

7. Remember that you need to explain why people need your products. Nobody wants to by a new TV when their existing TV works fine, or spend £4000 on a family holiday. You'll want explain the benefits, and emphasise certain points, to explain why they can't live without your product.

8. Use emotions, and situations rather than just fact to describe your products. A dining table can become much more desirable if you mention that it is can be easily cleaned so is suitable for young families, and your visitors will be impressed with a lightweight sleeping bag that will fit in a rucksack, and so is suitable for taking to music festivals.

9. Include dimensions and times if relevant, so that your visitors know how big or small your product is, or how long it takes to work. Use comparisons so that the measurements are easy to understand. What about "slightly larger than a deck of cards", "weighing less than a bag of sugar", "small enough to fit in your pocket" " takes less time to work than making a cup of tea", "in less time than it takes to boot up your computer" are credible ways of describing your product, and will give your visitors proper indications of how big or heavy your product is, and how quick it takes. Rather than saying it's 10cm long, and 100g, you can say that it's smaller and lighter than most chocolate bars, and people will know exactly what it's like.

10. Include links to other relevant products or information in your description. Why not say that it's part of the "ABCD range", or "ideal for use with "product ABC", and like to them? You'll want to make it easy as possible for your visitors to buy.

Now you know more about how you can make your content more attractive to your visitors, is now the time to improve product descriptions?

Want to find out more about copywriting, and SEO, and how it can improve your website? Discover many SEO Tips and browse the SEO Glossary and see how you can make your websites more visible to the search engines, at SouthportSEO.co.uk today.

Article Source: http://EzineArticles.com/?expert=Matthew_JJ_James

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