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Website security seals increase buyer confidence by letting them know that any information they submit through your website is protected and you are a genuine business. Many people are afraid to enter their personal and financial details online, because they've heard horror stories about identity theft and credit card fraud. Websites that make use of SSL technology and receive certification from companies like VeriSign make users feel safer submitting their information.8GWFree Articles Directory | Hostsee.com However that's only a small piece of the puzzle. You can also get security seals from sites like McAfeeSecure.com, and BuyerShield.com. These companies scan websites to check for security vulnerabilities in order to find out how secure your website is. If the site passes the security checks, they are allowed to display a seal or badge on their website that lets users know their information is safe. This has proven to boost sales.8GWFree Articles Directory | Hostsee.com Did you know that two recent surveys from Consumer Reports found that the biggest concern people have when shopping online is whether their personal information is safe? In fact, 88% of internet users who were surveyed said they felt this was "Very Important".8GWFree Articles Directory | Hostsee.com Another important concern that a lot of users have is whether the site itself can be trusted. They want to know if the company is a scam before they spend their hard-earned money there. 81% of users surveyed said they were very concerned about this.8GWFree Articles Directory | Hostsee.com Security certificates or "the lock icon" - https, are provided by companies such as VeriSign, Comodo, and GeoTrust. They allow websites to use the HTTPS protocol so check pages are encrypted. While this is a requirement these days, there is no real background checking on the seller. This is where you will want to opt for a "reliability seal" of some form.8GWFree Articles Directory | Hostsee.com Reliability seals check out the legitimacy of the company itself. They validate the website itself as a genuine business with a secure website.8GWFree Articles Directory | Hostsee.com Security verification seals are provided by companies that scan a website looking for specific security vulnerabilities that hackers might use to attack the site or to steal information. If your site passes, you can let visitors know that there are no major known security flaws on your website by showing a credibility-boosting badge or web seal.8GWFree Articles Directory | Hostsee.com By getting a security seal on your website, you can let people know that you are confident enough with the security of your site to seek certification. They will see that you are dedicated to protecting their information, respecting their privacy, and that your company is open, honest, and trustworthy.8GWFree Articles Directory | Hostsee.com Many sites find that adding trust seals increases their conversions dramatically. Some people have seen their conversions double, triple, or even quadruple after adding these seals! It really makes a big difference to buyer confidence, especially if they can verify the legitimacy of your website's certification.8GWFree Articles Directory | Hostsee.com
Glen Parken is a conversion expert that's spent the last 5 years learning how to maximise online sales. Start enjoying easy sales and start increasing sales conversions by becoming certified today!8GWFree Articles Directory | Hostsee.com
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