Navigation: 首页 > Marketing > Internet Marketing

Educate Your Customers

Time:2010-01-21 19:42:56 Source:Ezinearticles Author:Jami M Boudinot

You also need to put the self-promotion mindset in place to attract important people to you and your business.

In this lesson we are going to talk about the need to educate your customers. Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential...they've already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:

1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!

2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.

3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.

4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let's face it, there's a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:

Quality product/service

Offering useful products/services that solve a problem for or enhance the life of a customer

Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside! As Jay Abraham says, "Your best prospects are your existing customers. If you've been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible - through package inserts, regular mailings, special offers - stay in touch with those customers and get them used to buying from you."

So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.
In the next lesson, we'll talk about identifying the right group of potential customers to target so you don't wait time with blitz marketing or other wasteful tactics.

info@noresults-nofee.com
(Ph) 1 888 294 9151

If you have questions concerning our FREE Marketing Course or how we can further assist you and your business please contact the Leader Global Consulting Head Office at 1 888 294 9151 (Canada) or info@noresults-nofee.com

http://profitbeforeyoupay.com

Article Source: http://EzineArticles.com/?expert=Jami_M_Boudinot

Prev:The Important Role of Coaching For Marketers in the New Year Up Ahead
Next:Tracey Walker Review - The Best in the Business at Connecting Personally

Digg

Home

Partners

Related Posts

Recent Posts

Hot Posts