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Many internet marketers confuse squeeze pages and landing pages, but they are distinctly different. The first create a list of prospective customers. The latter, however, prepare customers for purchasing.nG7Free Articles Directory | Hostsee.com Landing pages can be compared to gateways; they lead customers to other parts of your site that give additional details on your products and services. They are designed as a sort of introduction so the visitors to your site can find out more about your company. Their aim is to encourage visitors to want to buy from you. Their content is usually more extensive as their goal is to peak the interest of their readers.nG7Free Articles Directory | Hostsee.com Landing pages are much less direct than squeeze pages, which simply aim to get personal information from website visitors. Squeeze pages are usually straightforward and designed in a very simple manner, without many graphics. Sometimes, they try to obtain information from visitors by offering free gifts. They require users to sign up for an email list before they present links to other parts of the site. The entire point of their design is to get contacts for follow-up marketing.nG7Free Articles Directory | Hostsee.com You can market your website effectively by using a combination of both squeeze and landing pages. Your goal with the latter should be to direct users to pages where they can make a purchase from your company. The former, however, are designed to get high conversions rates by getting visitors to sign up for email lists. Use these pages with your company's website in order to boost sales and increase conversion rates.nG7Free Articles Directory | Hostsee.com
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at Market Blazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about landing pages at www.MarketBlazer.com.nG7Free Articles Directory | Hostsee.com
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