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Marketing a law practice can be a challenge. But the internet may the key to getting a steady stream of clients on a shoestring. Hundreds of millions of people search Google for information everyday. By using "Pay per click" advertising you can reach these people for less than 50 cents each.GTRFree Articles Directory | Hostsee.com But that's the easy part, the big mistake most businesses make is sending these internet browsers directly to the main company website. The problem with sending "raw" browsers to the main website is that these people are not yet "SOLD" on your service. You need a middle site, you need a "Landing page".GTRFree Articles Directory | Hostsee.com Before I learned how to use "Pay per click" advertising effectively, I wasted tons of cash trying to make a profit. I made the same mistake most businesses make, I choose a keyword and created an ad that would get the clicks I needed.GTRFree Articles Directory | Hostsee.com The big mistake I made was linking the ad to my main website. I should've sent them to a "Landing page" to convert them into customers. Basically by the time they reached my website they should've been sold on my service. When visitors come directly from an ad they are not yet ready to buy anything. That's where the "Landing page" comes in.GTRFree Articles Directory | Hostsee.com The "Landing page" is designed to convert browsers into clients. It informs, bonds and sells the browser on your service. It acts just like a direct response letter, it moves the browser (prospect) from "just looking" into "gotta have it".GTRFree Articles Directory | Hostsee.com The "Landing page" needs to be almost the opposite of a main website. It's designed to be very simple, clean and straight forward (no distractions). It's usually several pages long and written in the style of a direct response letter.GTRFree Articles Directory | Hostsee.com It's like using direct mail without the mail. Direct mail is very expensive even a small mailing can run in the thousands of dollars just to test a list.GTRFree Articles Directory | Hostsee.com Businesses can use "Pay per click" advertising to get new clients, without the large up front expense of direct mail. "Pay per click" click advertising works very well with the two step process I just outlined.GTRFree Articles Directory | Hostsee.com
Fritz Richard
MediaCrest
3711 N.W. Banff Drive
Portland, Oregon 97229
503-866-7419
MediaCrest@comcast.net
GTRFree Articles Directory | Hostsee.com As always, we're here to answer your questions about how direct response marketing can help you get more sales. We create direct response campaigns that help businesses get new customers, with direct mail and the internet. http://www.divineharvest.com/DirectReponseOnline.htmlGTRFree Articles Directory | Hostsee.com
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