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What is Niche Marketing - Quick, Easy and Potentially Very Profitable

Time:2010-03-03 18:14:20 Source:Ezinearticles Author:Allen Sayer

Understanding the fundamentals of 'What is niche marketing' is vital to the success of many online and offline entrepreneurs and business owners. It's very much about finding a specific area of need and fulfilling that need for your customers.

Niche marketing is finding a very specific topic or market within a larger area of expertise. It's about drilling deeper into a topic and finding an area of need - where people have problems and bringing them to a solution.

Understanding what is niche marketing is easiest explained with analogies. A map of the world is a good overview of the planet but not much use to someone traveling America. Drilling deeper again you might realize that someone is actually only visiting Texas so a map of the state would be better again.

The to drill further you could have road maps, rail maps and bus maps.

Why Niche Marketing is so Successful
Using the example above - having a map of the world outlines a very, very broad niche. A little like weight loss is a very broad niche. In many instances a broad niche pretty much includes most people.

This broad area of coverage, this top down view makes marketing very difficult. It's hard to provide something for everyone because when you drill a little deeper into the weight loss niche for example you find a whole range of sub-topics.

They might be weight loss for bodybuilders competitions, weight loss for women who have had a baby, weight loss without dieting, weight loss for people who cannot exercise or weight loss for people too embarrassed to talk about it.

By finding sub-niches within niches you start to address more specific problems which enables you to target your product and help to their needs. Doing so makes it easier to connect with you readers, make emotional connections and provide them with specific answers to specific problems.

Niche Marketing has Less Competition
Going for a top tier, high profile, broad niche has the problem that:

You're trying to solve many different problems with one general answer (not possible). Plus there is a ton of competition from EVERYONE. Much better to be more specific without going too obscure.

Ultimately the deeper you can drill within a niche and more specific you can become the less competition you will have. Anyone can sell sports goods to everyone or you could specialize in selling running equipment to runners. Still sports related, you will have more expertize, have a more loyal following and more important, you are different to the 'unspecific' sports shops that are a dime a dozen.

Essentially your provide tailored solutions that fit their demands which helps you stand out from the crowd.

What Niche Marketing is and How you can make Money from it
When you enter a niche there are several ways you can make money. Online the most common ways are by creating your own products in that niche or by selling someone else's products.

Creating your own products is very, very profitable and quite often the most lucrative of all online business models. You can create eBooks, video tutorials, membership sites, software solutions and much more. They might be all electronic products (ie. downloadable) or physical products that get shipped.

Of if you're starting out and have no product to sell and no one to sell to - then affiliate marketing is a great place to start out. You find someone else who has these products, has an affiliate program and you sell it for them. In return you get a percentage of the sales which can range from a couple of percent to 100% of the profits depending on the marketing and the product.

Both the product creation and affiliate marketing are highly lucrative and growing markets that can be tapped into and explored as part of an existing business venture or a start up business you do from your bedroom (like me).

It's not uncommon to hear of product creators (who then use affiliates to sell the product) to earn tens of thousands of dollars per month using very simple strategies all based around niche marketing.

Likewise affiliate marketers can make a ton of cash promoting these same affiliate products for a significant cut. Whilst the earning potential is largely uncapped - as a general rule of thumb - the product creators often come out on top when it comes to earnings.

Now you know what is niche marketing - if you'd like to learn how a former high school teacher created a $20,000 per month business online check out these free videos RIGHT HERE.

Of if affiliate marketing is more your thing - selling other peoples products and keeping up to 100% of the profits then get a free report on how you can set up a very simple affiliate marketing system right here http://www.affiliate-email-marketing.com

Article Source: http://EzineArticles.com/?expert=Allen_Sayer

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