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How to Research Keywords Right the First Time to Save Yourself a Lot of Time & Money

Time:2010-09-03 18:19:41 Source:Ezinearticles Author:J. Pal

When you're looking to promote a product or service online, one of the first things you do is research how many people are searching for whatever you want to promote.

You get these search volume numbers by doing your keyword research. But there are (as always) different people telling you so many different things.

So how do you know which tools to use and how to use them? So you don't end up wasting time and money on your marketing efforts? Find out below...

Here are the keyword research tools I'd use to get ideas for keywords:

Your brain:

Think about what your potential prospect would type into Google to find your product or service and write these ideas down.

The Google keyword suggestion tool:

Type your ideas into this tool and see what comes up. To get full functionality of this tool, you will need to open a Google AdWords account. It costs just £5 but you won't need to run any ads. This keyword tool is completely free to use and is still the best keyword research tool in my opinion.

There are so many keyword tools out there but when you think about it, you will be getting most of your traffic from Google, so where better place to see what people are searching for? Google of course, since the data is actually based on real searches.

Type your keyword in at the top, select your country and language then hit search. You will get a list of keyword ideas below. You can expand on each of these keywords by drilling down further by searching again using just that keyword. You can also search by your category to the left if you have no keyword ideas.

Which keywords should you choose?

This depends on the type of traffic generation method you use.

For Pay Per Click

If you are using pay per click advertising then the highly searched keywords (see the local search volumes column) usual have a high cost per click (see the average CPC column). So look for a keyword with 1000+ searches per month that also has a average CPC that you can afford.

For Search Engine Optimization

If you'll be doing search engine optimization (SEO) for traffic, you will find that the highly searched and best keywords to make money with also have the most competition which means it will be tougher to get a ranking in Google for those.

If you go for a keyword with a search volume of 1000 local monthly searches and a competition figure of 5000 competing sites or under, you'll have a much better chance of getting a ranking.

You can check the competition by typing your search phrase into Google in quotes ("") and checking he figure just under the search field. A more accurate way to check competition is by using the AdWords preview tool. Search for it in Google and you'll find it.

This tool helps you get the exact competition figures in each country. So for me (based in the UK), I can search the keyword in quotes and see what the competition figures are in my target country i.e. the US. If i did the same search on Google UK, I would get a different figure.

For article marketing

I would find the keywords with the most search volume and again, a low competition figure (5000 competing sites or under). Use those keywords in the title and body of your articles around 1-2% (1-2 times per 100 words).

And now i would like to invite you to download your FREE eBook "Traffic Generation for Newbies" when you visit: http://www.RealWaysToMakeMoneyOnline.org/freeeBook.html

Read this eBook and you will learn how to make money online and avoid the mistakes that stop 95% of people from doing so.

Article Source: http://EzineArticles.com/?expert=J._Pal

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