Website Traffic Analysis For Your Small Business

Time:2010-03-10 18:16:45 Source:Ezinearticles Author:Bob Pardue

First it was your small business must have a website, then blogs, then Facebook, Twitter, and whatever comes next.

Spending Promotion Money

As a small business owner, who is trying to effectively use the internet to market a product or service, it can be overwhelming trying to determine where to spend your limited time and budget in order to attract some new clients from the Internet.

- Do you need a hire a PR firm to write blog entries or design a professional Facebook account?
- Do you need to tell everyone on Twitter what you had for lunch?
- Does your website need an overhaul by some SEO wizard?

Using Website Traffic Analysis

If you are feeling frustrated and don't think you are able to use the Internet for your small business. You need to look into website traffic analysis before you give up on the net altogether, or give in and pay a large chunk of your marketing budget for professional help.

Steps to Analyze Traffic

First, do you even know how much traffic your current web site is generating? This is something that using either a free or purchased website traffic analysis program can tell you.

What if You Have NO Traffic?

And don't worry, should you find out you currently have zero traffic generation, at least you have a starting point, and it leaves you nowhere to go but up. And the fix is often as easy as performing some keyword research.

Other Important Information You Should Know

In addition to finding out how many unique visitors your site is receiving, website traffic analysis, also allows you to determine how those visitors arrived at your site. You will be able to determine what they were searching for, or what link they clicked on that led them to you. And then you can simply offer them more of the same.

What Keyword Phrase are They Using to Find You?

If you are a dentist, and you discover your visitors found you by doing a keyword search of, "friendly dentists in ABC County", then you can add additional similar language to your site, or purchase ads that target similar keywords.

Know Which Promotions or Advertisements are Working

If you are selling a product and you want to find out which ads are most effective you can send potential buyers to different landing pages, and by using website traffic analysis you know which landing pages are most effective of turning visitors into buyers, as well as which ads were most effective in attracting buyers to your site.

It really is worth at least taking a look into website traffic analysis before giving up on using the Internet for your small business. You might be pleasantly surprised at what you can accomplish just by having the right information.

Bob Pardue offers free advice for beginner website design at http://www.webmastercourse.com

Article Source: http://EzineArticles.com/?expert=Bob_Pardue

Bob Pardue - EzineArticles Expert Author

Prev:5 Easy Ways to Market Your Business on the Web
Next:Your Website Isn't Flooded With Visitors Because Nobody Knows You Yet!

Digg

Home

Partners

Related Posts

Recent Posts

Hot Posts