"Earn" Vs "Make Money" Online

Time:2010-09-03 18:26:09 Source:Ezinearticles Author:Al Bouchard

Make money online is a non-starter. Governments make money. Counterfeiters make money.

Online business people EARN money.

"What is my online home business?" should be the burning question in your mind while creating your business web site.

It becomes easier to develop your business plan online once your mindset is focused on what you have to offer others to earn money from them. First and foremost must be a focus on what is your product or service. Then people who want your product or service can buy it from you. Visitors purchase from you and you earn money online.

What is your business niche? The answer to this question determines your overall web site concept. Visitors will stay to learn more about what you have to offer if they can easily understand what you are offering to them. Clear, positive statements about your product or service and its benefits are more acceptable to your visitors.

Once you have a clear business niche, the next step is to search out the keywords that will attract others to visit your business by ranking high in the search engines. You want to be in the first or second page of a search for your main keyword. The keywords should be closely related to your business niche and your product or service. Keywords must not be misleading. When people visit a business that does not have what they expect to find there, they leave immediately. Don't you do this when you are doing an online search?

Keywords should appear in your domain name, keyword and description meta tags, and the web page title in the head section. The head section of web page coding does not appear in your web browser, but the information there is important to search engines. Search engines include the placement of keywords in the head section when assigning high or low ranking positions for searches of the keywords.

The body section is what appears in your browser when you go to any web site. Your main keyword should be in the top heading and in the first sentence after the heading. Then this keyword should be spaced throughout the body of your web page and in the last sentence. Be careful not to overdo the main keyword because the search engines might consider this spamming and rank you very low in the search engines.

Develop your site with a good mixture of keywords and product or service with its benefits. Choose a domain name consistent with your business niche, keywords, and product or service. These are important elements upon which visitors will base some of their buying decision.

Search Engine Optimization and other marketing techniques will attract visitors to your business. What will they see when they arrive at your web site?

What will entice visitors to stay and check out all that you have to offer?

Have you described your product or service clearly and added good descriptive pictures to show the benefits of your product or service?

Are the benefits of your product or service what the visitor came to find out?

What will persuade your visitors to purchase what you have to offer?

These questions and many more are important for anyone to consider when creating an online home business. Earn money not make money, is the real name of the game.

LOVE YOURSELF ALWAYS! Love is the cornerstone of your being.

Al Bouchard offers insights into creating your own business web site to draw visitors to your web site. The HOME BIZ SLEUTH is his web site that puts you in the driver's seat.

The HOME BIZ SLEUTH is focused on creating an online home based business to start and operate from the comfort of your own home. Learn more about deciding on a business niche for yourself. Simple web page coding includes the most basic html tags, where they are placed, and what they do. The HOME BIZ SLEUTH web site offers choices of hosting services for your business web site with loads of tutorials to guide you.

Article Source: http://EzineArticles.com/?expert=Al_Bouchard

Al Bouchard - EzineArticles Expert Author

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