Monitoring Website Traffic

Time:2010-03-05 18:24:09 Source:Ezinearticles Author:Ameen Mujtabaa

It is not enough to just own a website but it's just as important to keep tabs on your site to see whether or not the traffic received is at a constant number, rising or falling. Many business owners go through the trouble of setting up websites but put absolutely no energy into monitoring them. It may be looked at as a tedious job because some people can't make sense of the statistics. It is much easier than people think and it can be improved today.

One way would be to monitor what your users like and don't like. This can be achieved by looking at the most visited pages and improving them to fit your users' needs. Knowing the pages your users exit the most also says a lot. For instance, if your daily traffic is high, then it falls when the users get to a specific page, this could mean that there is something that's not clear. Try going through the content on that particular page and changing it accordingly.

Another traffic monitoring style would be to check for any defects on your website. Faulty tools would discourage potential customers from visiting your webpage in the future. Consequently, look out for non-existent pages which mislead your users and have them replaced as soon as possible. It is also important in knowing which market strategies work and which ones don't. A very important statistic is a Page View/Visitors. This shows how many people come to your site and how long they stay there. If they don't stay too long it definitely can't be good news.

Regularly monitoring your website can safeguard you against hackers. An experienced hacker can use spam to add user information "phishing" sites on your domain, thus luring users to fill in forms which ask for personal details. If they do the information goes directly to the hacker who now has access to their account. Needless to say your website will be shut down and substantial amounts of money will be lost. Keep tabs on pages that come up that you didn't set up yourself. It is also advised that you should ask for some form of registration for users who would like to leave a comment on your blog. This ensures that the people who want to post a comment are serious about it.

Various analytical tools are available to help monitor your website. A few examples are Google Analytics, Awstats, Mint, Clicky and Site meter. Use them and the amount of traffic in your website will increase.

Visit my Traffic Ultimatum Review site to learn how to drive massive amounts of targeted traffic to your website.

Article Source: http://EzineArticles.com/?expert=Ameen_Mujtabaa

Ameen Mujtabaa - EzineArticles Expert Author

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