How To Get More Search Engine Traffic With Inbound Linking

Time:2012-01-25 09:13:18 Source:Ezinearticles Author:Gene_R._Sower

Links from other websites to your website are considered inbound links.

Inbound links are a vote of confidence in the eyes of search engines such as Google so the more inbound links a page or a website has the more important that page must be in terms of relevancy, popularity and importance, etc. And for Google, it's ALL about relevancy.

BUILD IT AND THEY WILL COME?

And according to Google, the best way to get natural, organic inbound links is via the Field of Dreams method: Create and build content and the links will come.

But from a business perspective, it is not always practical and can take months if not years to achieve enough inbound links based on organic results alone.

So should you abandon an inbound link building strategy completely? Absolutely not.

While you want to avoid getting just ANY type of inbound links (avoid Link Farms at all costs) you can definitely help the process along.

Here are some strategies, as part of a well-rounded inbound linking plan, that you can use to proactively generate and attract quality, relevant, inbound links:

INBOUND LINKING TACTICS

Guest Blogging "Try reaching out to some relevant blogs that you read or follow and offer to provide them with an original article. While the article will be well-written and informative and not self-serving or salesy, you can expect to be able to add a link back to your own site as part of the author resource box or writing credit. To find blogs that allow do-follow links (many blogs do not allow the value of your return link to impact the search engine ranking for reasons too numerous to get into here) you can check out Do-Follow directory sites such as DoFollow.info and Followlist.com.

Blog Commenting " Not up for writing well-researched and documented blog posts? A great way to get started blogging is by commenting on other, related blogs. Every blog comment you make can include a link back to your own site either from your profile link or within the comment itself. Again, use the do-follow directory links above to find blogs that definitely allow your link juice to flow where you want it to " back to your own site.

Press Releases - Assuming you have some genuine news, press releases are a great way for generating inbound links back to your website. Many professional press release distribution services like PRWeb or PR Newswire allow you to add multiple keyword links throughout the body of your press release. When your release gets picked up by Yahoo! News or USAToday.com with a link back to your site, that can have a huge positive impact on your search engine rankings.

Article Syndication " Similar to press release distribution, article syndication via sites such as EzArticles.com and others can be used to seed your own links around the Internet. An added side benefit is that other people and business owners who read these article repository sites can use the content for their own sites provided they keep the author resource box with your link intact, spreading your content and links even further. One bit of confusion that sometimes dogs the article syndication concept is the concern over duplicate content. Not to worry --- article syndication is fine as long as each article links back to the original writer. It's when you buy and distribute Private Label Rights content that someone else wrote and you simply slap your name on it that you run into trouble with the duplicate content issue. And by trouble I mean your article will not have the SEO value you desire.

Social Media " And last but certainly not least is social media. In case you thought (or hoped) social media was a passing fad, I can assure you that from an SEO perspective, it's not. In fact, Google has given so much weight to social media shares, likes and tweets that social media's impact is really the new inbound link. To use social media to your own advantage make sure to create a business Facebook page and a Twitter account and link them together. Or if you don't want to engage in social media, at the very least, add social media sharing tools to your own website so OTHER people can share your content if they want. This is assuming you have content worth sharing.

BOTTOM LINE: Content creation is the new lead generator " the new marketing medium. More content and more inbound links equals more search engine traffic, leads, prospects and sales. If you want to have success online you've got to suck it up, roll up your sleeves and engage! You know when you start seeing Twitter hastags on TV commercials it's time to join the party. So get out there!

Gene Sower is an Internet marketing expert and the owner of SamsonMedia.net, an internet marketing company that specializes in search engine optimization and inbound linking plans for small and medium-sized companies. Visit the website to learn about getting 25 free inbound links per day.

Article Source: http://EzineArticles.com/?expert=Gene_R._Sower

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