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Statistics show that, regardless of income, age or gender, the majority of your target audience is consuming social media. Smart marketers now communicate with customers and potential buyers through:dxiFree Articles Directory | Hostsee.com - Submitting content to certain web sites
- a profile and activity on a popular social networking site like LinkedIn.com (business), Facebook.com
- Twitter
- e-mailing company news to your contact list
- blogs,
- YouTube videos,
- eBooks, ezine articles
- online ads
- and other online media that buyers choose to consume.dxiFree Articles Directory | Hostsee.com Think of online social networking as a do-it-yourself, mostly free, new and additional means of connecting, showing your value to many, and attracting and keeping customers.dxiFree Articles Directory | Hostsee.com How do you learn about techniques for using such resources?dxiFree Articles Directory | Hostsee.com Once you've created an account on LinkedIn.com, for example, you can use the tutorials or even get answers if you pose a question using the Answers tab. You'll get professional advice from inside and outside your personal network Many respondents will offer hyperlinks to other useful sites. You can also engage a professional to spend time training you - for a fee.dxiFree Articles Directory | Hostsee.com Do's & Don'tsdxiFree Articles Directory | Hostsee.com - Do be useful - offer tips, pass along a useful article (e.g., about trends)
- Do post news about you that reveals your value to a potential client - e.g., you just completed a project (describe briefly) and include a hyperlink to a photo you've posted on your web site
- Don't annoy folks with frequent posts to your Facebook wall (e.g., about your mood)
- Don't make sales pitches often. Nobody joins these sites to be pitched.
- Do help connect others to someone useful
- Do learn how to use the advanced tools. For example, within Linkedin, the "advanced search" can help you find target folks within a certain company and/or location and you'll see if anyone to whom you are connected can introduce you.
- Do establish links from your profile to your web site, blog and/or articles by you that are online elsewhere.
- Do invite your customers and vendors and other business friends (e.g., vendors) to "connect" with you
- Do periodically Google your business or personal name to see if anyone is posting anything about you, such as on Yelp.com, that you should act upon to correct.dxiFree Articles Directory | Hostsee.com
Suzanne T. Fulton is an independent public relations consultant located in Northern Virginia. Contact Sfulton@SoaringsPR.com or call 703-328-8578 or visit http://www.soaringspr.comdxiFree Articles Directory | Hostsee.com
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