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What really separates the men from the boys on social media is your content. Anybody can get friends & followers; and anybody can send out a bunch of tweets and updates. But who can get them to buy? That is where the skill comes in.dKMFree Articles Directory | Hostsee.com The biggest thing you need to know is that you don't make money ON social media. There's no place on your Facebook wall that takes a credit card! (although you can, as of October 2009, put a full html page as a tab on a Facebook fan page). So to get your social media friends to buy from you, you must take them off social media. And how you do that is by putting them through what we call a content frame.dKMFree Articles Directory | Hostsee.com Let's look at social media without a content frame. You could, for instance, post a tweet that says "here's my really great offer, click here." And assuming that you actually wrote a decent headline, and didn't just say "here's my really great offer," like I just did, people would click on your link. And your link could, theoretically, go straight to your squeeze page.dKMFree Articles Directory | Hostsee.com I'm defining a squeeze page, by the way, as any page that asks your prospect to take action - that could be opting in for a totally free offer; or opting in for a free-with-S&H offer, or it could be a purchase page for anything from $19 on up to $4997 or even more.dKMFree Articles Directory | Hostsee.com What do you think would happen if you did that? Those of you who have tried it know the answer - your conversion rate is virtually zero. The thing is, people on social media want to be social, they're there to be friendly. It's also a very casual, low-commitment environment. It's too jarring, psychologically, to go from that atmosphere to a squeeze page where a commitment is being shoved in their face.dKMFree Articles Directory | Hostsee.com So what's the answer?dKMFree Articles Directory | Hostsee.com You have to create a content frame. A video, a free report, or even a blog post, which gives more information, gets them more enrolled in your process, and then asks them to take action.dKMFree Articles Directory | Hostsee.com
Everybody's talking about how to make money with social media, but most of it is garbage. So business owners make many huge, but easy-to-fix mistakes. Correct these mistakes, and watch new customers appear seemingly out of nowhere, and then become raving fans. In no time, your social media profiles become a great new revenue source for your business. Find out exactly how with Julia Kline's FREE videos: http://www.20SocialMediaMistakes.comdKMFree Articles Directory | Hostsee.com
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