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Practical Social Marketing Tips - Why Would I Want to Build an Online Presence With Social Media?

Time:2010-02-16 12:06:35  Source:Ezinearticles  Author:Jeff Herring

Here's an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:hdGFree Articles Directory | Hostsee.com

Q: Why would I want to build an online presence using Social Media?hdGFree Articles Directory | Hostsee.com

The question came from the notion that Social Media and Social Marketing are just about connecting with your friends. Well, it can be about that. But it is now about so much more!hdGFree Articles Directory | Hostsee.com

Get Found. Get Viewed. Get Traffic. Get Profits hdGFree Articles Directory | Hostsee.com

While Facebook may have started as something just for college students, it is now the number two website in the world. If the number of people who have Facebook accounts were a country, they would be the 4th largest country in the world.hdGFree Articles Directory | Hostsee.com

And that is just one Social Marketing site. Let's take a closer look at the value of strong online visibility.hdGFree Articles Directory | Hostsee.com

Get Found - Because there are millions of sites on the Internet, the first and most important step is getting found. Having a strong online presence allows you to erect "multiple sign posts" leading to your information. And here is the bottom line: Getting found is everything. In all the noise in your niche, when you get found, you are heads and tails above everyone else.hdGFree Articles Directory | Hostsee.com

Get Viewed - The steps here are simple - once you get found, prospects can view your information contained in the signposts you have erected. As prospects begin to consume your information and realize that you know what you are talking about, they begin to know, like and trust you. You can then direct them to other resources you may have, which leads to the next step.hdGFree Articles Directory | Hostsee.com

Get Traffic - One of the beauties of having many sign posts in your Social Marketing system is that you can use these signpost to direct the prospect (traffic) where you want them to go, which is to access more information from you.In this way you are not chasing traffic, you are getting yourself if front of where the traffic is going and then directing it where you want it to go.hdGFree Articles Directory | Hostsee.com

Get Profits - When traffic is properly directed it turns into profits. If getting found is the most important thing in Social Marketing, then what the prospect finds once they get there is a very close second. When the prospect finds more good information from you that is helpful to them, followed by an offer of a paid resource that is going to help them even more, they are much more likely to buy from you.hdGFree Articles Directory | Hostsee.com

Bonus Tip: When your prospect sees you in multiple places online, you are seen as the expert and they feel like they have spent lots of time with you. Which allows them to trust you and spend lots of money with you.hdGFree Articles Directory | Hostsee.com

And to learn more about building strong online visibility with Social Marketing, you are invited to check out Strategies 4 Social Marketing at http://MasterStrategiesforSocialMarketing.comhdGFree Articles Directory | Hostsee.com

Click here for more information on a Social Marketing interview with Jeff Herring, Maritza Parra, Willie Crawford, and three other Social Marketing experts.hdGFree Articles Directory | Hostsee.com

From Jeff Herring and the Social Marketing Blueprint.hdGFree Articles Directory | Hostsee.com

Article Source: http://EzineArticles.com/?expert=Jeff_Herring hdGFree Articles Directory | Hostsee.com

Jeff Herring - EzineArticles Expert Author

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