Measuring Social Media Marketing

Time:2010-03-01 18:13:22 Source:Ezinearticles Author:Darewin Amio Ocampo

Social media marketing is considered by many as today's most effective internet marketing tool. And its potential just continues to grow. More and more start socializing in the World Wide Web to help their business grow. New techniques and methods are being discovered each day. With the so many means available it is oftentimes difficult to ascertain whether that one you are implementing is right for your business. Measuring social media marketing is the best way to test the performance of your social marketing campaign.

Measuring social media marketing success is not that plain simple. Understanding your goals is the first step in determining the effectiveness of your endeavors. After clearly defining what you want to achieve, you can now think of ways to measure your performance.

If you find yourself having a hard time defining your objectives, then there are 8 simple questions you may want to ask yourself.

1. How can I fill my sales funnel?
2. How can I improve customer engagement?
3. How can I improve exposure and coverage?
4. How am I empowering my community to interact?
5. How do I grow sales from my community?
6. How can I build a voice and a new stage for my ideas?
7. How do I bridge my offline experiences with my online presence?
8. How am I extending to the mobile environment?

These questions might not always help you get the answers you need to be able to specify your aims for your social media marketing campaign, but they are sure to help you. They will definitely guide you to some extent in specifying goals will get you going. If you've already found the answers you are seeking there is really no vital need to answer all of them. There are different goals that can be targeted. Some are rooted in PR-type practice. Others are more marketing-minded. Still others are sales-focused.

Measurements

Measuring figures with a dollar sign is probably the most common means of measuring business performance. But when it comes to social media marketing, there are several ways of measurement that may even display a better view of your campaigns effectiveness. Divide your marketing campaign into different projects. We can measure effectiveness as a whole but it is always better to measure the campaigns success by part. Using different means of measure for each part is applicable if such will arrive at clearer results.

Some of the means of measuring social media marketing are as follows:
% of online conversation (versus competitor).
% of coverage improvement.
# of new subscribers/attendees/buyers via tracking links.
# of new threads, comments, conversations for engagements.
# of actions taken (for instance, on email newsletters).
increase in $ per visitor, monthly average.
# of leads
# of sales call conversions
unique visitors (all those basic web metrics)

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Article Source: http://EzineArticles.com/?expert=Darewin_Amio_Ocampo

Darewin Amio Ocampo - EzineArticles Expert Author

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