Using Social Media in Your Business - Using a Facebook Page to Earn New Customers

Time:2010-03-10 18:15:08 Source:Ezinearticles Author:Alice Shown

Social media is the hottest new medium for conducting business promotions. Usage of social media platforms like Facebook, Twitter, LinkedIn, and MySpace has replaced the more conventional advertising strategies, like placing ads on television, newspapers, and websites, giving away free samples of products, and so on.

Facebook has by far acquired the greatest popularity as a social media channel that can be used directly for business. Indeed, pages created for your products created on Facebook can easily boost your sales figures up a few notches, if the whole thing is carried out properly. Here are the top 5 ways to get the most out of a Facebook page:

1. Build networks with other platforms too: Stop using just Facebook for your social media campaign. Yes, do it now. Get a profile on LinkedIn, an account on Twitter, and a page on MySpace. Now, link all three with your Facebook business page (or fan page). This will give you a greater reach among potential customers, and better chance of getting decent conversions.

2. Provide relevant resources on FB page: Don't provide information only about new product releases in your Facebook page. Add suitable topics for discussion, add trivia, and include press releases to make it a wholesome resource page. These content-rich pages will automatically attract visitors, and consequently, deliver more traffic to your product website.

3. Create events and contests: Don't just put lines after lines of business information in your FB page. In order for your social media marketing (SMM) campaign to be successful, you need active participation from your customers. Create polls, start contests, and have new Facebook apps built that fans can use. Encourage fans to participate in those contests and to provide comments on the page elements.

4. Empower your users: Give your fans some sort of award if they participate regularly and actively in discussions and other activities on your Facebook page. You don't have to splurge too much here. Simply providing free access to premium apps and content is often enough to entice fans in staying loyal to your brand for a long time.

5. Aim at the proper demographic: Learn what sorts of users are primarily visiting your FB page through traffic analysis tools. Find out their age groups, and what they are most interested in. Include special trivia and elements targeted specifically at them.

Lastly, never try to do these things alone. It is always better to have specialists in the field take care of your marketing campaigns on FB.

Bring identity and connections with a Facebook app. Visit http://www.avenuesocial.com/ today to get custom facebook applications.

Article Source: http://EzineArticles.com/?expert=Alice_Shown

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