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Unbelievably, your online habits give others a perception about you. Whether you are a business or a person - the same is true. So what I am I referring to?bBxFree Articles Directory | Hostsee.com Let's discuss some examples...bBxFree Articles Directory | Hostsee.com Let's say you have a mega corporation within the Fortune 500 and are progressive about having a Twitter account, I would say kudos to you. However, there are some rules of the road for Twitter.bBxFree Articles Directory | Hostsee.com TwitterbBxFree Articles Directory | Hostsee.com First - Twitter is about having a conversation. When you are using Twitter, it's about engagement and building long-term relationships - not hard selling or spamming. Social media authority, Dean Holmes, recommends that a business follow back everyone except for MLMs and spammers. Simply following people back makes your consumers feel heard. When you do not follow back or answer replies, you appear to be either too high and mighty or extremely disorganized. Why would I buy a product or service from a disorganized company? In addition, the use of @ replies indicates engagement. If every single tweet that is sent out contains a self-serving link - you are seen as a spammer.bBxFree Articles Directory | Hostsee.com My second point about Twitter is to spend some time designing a nice custom background indicating your company's or your own personal brand. Using the standard templates and not having a decent sized account (over 1,000 followers) makes you look amateur. Consumers do not want to buy from an amateur - they want to buy from the best. So be the best!bBxFree Articles Directory | Hostsee.com BlogbBxFree Articles Directory | Hostsee.com Another example I can use to illustrate my point is having or not having a blog presence. Let's look at health care giant, Kaiser Permanente. Kaiser is a $34 Billion dollar plus company and does not have their own blog! One would think that one person of out 167,300 employees could dedicate some time to educating the public, current and potential members by simply engaging and sharing health tips and trends. By sharing content, they can build up their reputation as the leader with their Thrive campaign.bBxFree Articles Directory | Hostsee.com Kaiser offers so many free classes to its members about health care tips. Why not blog about it? I Google "Kaiser Permanente Blog" and find a site called Kaiser Permanente Thrive Exposed showing their lawsuits and medical errors.bBxFree Articles Directory | Hostsee.com ConclusionbBxFree Articles Directory | Hostsee.com Social media is here to stay. The choice is yours to get with the program.bBxFree Articles Directory | Hostsee.com
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