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10 Things Every Business Should Tweet

Time:2010-01-31 13:10:30 Source:Ezinearticles Author:Camille Dykes

Twitter is a great way to "Open the Sale" or attract more customers and traffic. Twitter should not be used to try to "Close the Sale". The basic marketing concept of Twitter is to gain more exposure to potential customers by providing a free but useful service to them- Information. Here are 10 things every business should tweet:

1. Tips - some of the most valuable information a follower can find is how to do something or how to do something better. The tip cannot be overly detailed or complicated since you only have 140 characters to convey it. Simple tips that make common tasks your target audience does on a daily basis are ideal. Like memory tips, etiquette tips, relationship-builders, how to give a sincere compliment. There are many little things people always want to learn to do better.

2. Thoughts and Quotes - interesting, thought-provoking, philosophical, inspirational, funny. Followers enjoy reading quotes or ideas related to different topics within their industry. It makes them feel connected and sharp. The Follower will admire you for your higher thinking.

3. Latest News - Followers like to abreast of what's going on. Whether it is industry news or news about your business, they are all ears.

4. Activity Reports -inform your followers of the latest activities of your business. What are you doing? What are your challenges? What are your triumphs? I use Twitter to inform my followers of other content I post on the internet (like this article), changes to my website, and new products and services.

5. Business Facts - Here you can give facts about your business. You may state career opportunities with your business. Briefly mention how you got into the business. Mention your business vision, mission or purpose. Most compelling would be accomplishments, awards, honors. Also, this is a good place to mention your community efforts and your business partners.

6. Industry Facts- I refer to a lot of reference books I read on my industry. You can make a general statement about something going on in the industry, startling statistics, comments about movers and shakers in the industry, etc.

7. Websites - I will reference websites that I think are good resources for my followers. I find websites with resource tools, tutorials, free products or services, etc. that I think will be helpful.

8. Articles - If you write a blog or articles, use Twitter to announce the release of new articles you have written. Tell the title or a brief summary. Make it compelling.

9. Free Information - Much like referencing websites, I reveal ways to get useful information my followers may need. For example, I may tell my followers different library resources that can help their market research for a business or marketing plan.

10. Specials and Sales - Although I don't recommend direct selling, mentioning your specials and sales can be attractive to your follower and may lead them to your website.

A good way to come up with good Twitter fodder is to look at newsletters you find related to your business and industry. In newsletters, there are always little morsels of information that are good examples of tweets. Twitter is really like an ongoing newsletter. Happy Tweeting!

Camille Dykes, MBA is Chief Consultant and Designer for Dykes' Webshop (http://www.DykesWebShop.com). She has over ten years' experience in web design and business development. Ms. Dykes seeks to give her clients quality websites that attract new customers. Make your website attract more customers. More Internet Marketing Help!

Article Source: http://EzineArticles.com/?expert=Camille_Dykes

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