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Social Marketing and Self Promotions

Time:2010-03-05 18:29:18 Source:Ezinearticles Author:Lee J. Green

Simple mathematics tells us that about seventy eight percent of retail business is routed via other means. This is the larger portion of the pie that internet business folks should be paying their attention to. This report also brings up the importance of social marketing in marketing to a customer base. It is fine to talk about search engine optimization, however it is actually more advisable to look at the other venues.

Social Networking

One of the viable and profitable alternatives available to internet entrepreneurs is social networking. A recent analysis of online picture sharing has brought up some helpful facts. This evaluation shows that a lot of photo sharing is carried out on the internet's social networking sites. How does it help your business? This kind of fact has got nothing to do with your business. It is stated just to drive home the point that these networks have enormous power to drive traffic. Social marketing depends upon maximum usage of these networking sites.

There are some products and services that go extremely well with these sites. In the event that your product or service falls in that category, it will be fantastic for you. However, if it does not, you can still device some means to take advantage of these sites; for example, any type of business can make use of the video opportunities presented by You Tube. Just create a short promotional clip. Make it sizzle. It should also be humorous and somewhat trendy. The potential of such a clip is tremendous. It will be like a "shot in the arm" for your social marketing effort.

Press Releases

Another platform for self promotion is regular press releases by you. Lots of highly regarded sites help you with press releases. Your responsibility is to make your releases informative and current. They should end up being a great source for news about your endeavors. You may post a few local success stories, or your personal achievements. Sales pitches should be avoided in these press releases. Your sales pitch belongs on your website. The Goal is to get people to visit your site. When they do that, there is sufficient space to hook them with your sales pitch. That is social marketing at its best!

Article Writing

There are several successful E-magazines on the net. Look out for the ones within your area of interest. Write some interesting articles. Submit them to these e-zines and article directories. If the readers like them, they will visit your site for more.

If you connect all these ideas and follow them to a T, very soon your social marketing efforts will bear fruit, and you will enjoy a booming internet business. The cumulative result of many strategies combined together always brings in more benefits. So start now. Get noticed, and drive traffic to your site.

Lee Green, Success Coach and Business Mentor

Lee has over 30 years of business experience and has been online since 1994. He is an internet marketing and direct response professional and specializes in Web 2.0, Affiliate Marketing and Network Marketing strategies and techniques. People consider him consistently reliable, a good and well-liked friend and trusted advisor.

For more information visit The Newbies University - http://www.TheNewbiesUniversity.com

Or subscribe to his blog at LeeGreenOnline - http://www.LeeGreenOnline.com

Article Source: http://EzineArticles.com/?expert=Lee_J._Green

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