Add Favorites | Set Homepage | RSS
Navigation: 首页 > SNS > Social Networking

Who's Using Twitter and Why?

Time:2010-09-03 18:24:59  Source:Ezinearticles  Author:Jacquie Mccarnan

Ever want to know who is using Twitter and why?rNuFree Articles Directory | Hostsee.com

A 2008 survey concluded that only 5% of Americans (this was a study done exclusively in the States so all of the data is American. We can assume that, as with most trends, Canada would follow similar percentage comparisons) were aware of the service Twitter.rNuFree Articles Directory | Hostsee.com

By 2010 though that number jumped to 87% of Americans! A staggering number considering that only 85% of American's have access to the internet.rNuFree Articles Directory | Hostsee.com

That's 17 million Americans (over the age of 12) using Twitter in 2010.rNuFree Articles Directory | Hostsee.com

Even though awareness is now equal to that of Facebook, 6 times more American's are using Facebook than Twitter and 50% of the population over the age of 12 maintains at least 1 social networking site.rNuFree Articles Directory | Hostsee.com

So it looks, on the surface, like Facebook is winning the Social Media race. However, people use Facebook and Twitter for different reasons. The ability to post photos and more information on FB seems to appeal to more of the population but Twitter users like the immediacy of updates. Especially for things like breaking news.rNuFree Articles Directory | Hostsee.com

Also Twitter users are 3 times more likely to follow specific brands on Twitter. A large percentage of users not only seek out information on products and services, they also comment on them and re-tweet to their own followers. (for better or for worse, depending on their experience)rNuFree Articles Directory | Hostsee.com

As for WHO is using Twitter in 2010. The research indicates that (and I was pretty surprised by this) the fastest growing group seem to be the older generation.rNuFree Articles Directory | Hostsee.com

People over the age of 55 are getting online and onboard and embracing the technology.rNuFree Articles Directory | Hostsee.com

Good to know!rNuFree Articles Directory | Hostsee.com

Another interesting, and not really that surprising, stat to note is that 1 in 3 monthly users are between the ages of 25 and 34 and, of those, 53% are women.rNuFree Articles Directory | Hostsee.com

That represents a demographic with more disposable income (pre-kids) and more technical chops. 42% of them use the service to learn about products and services, 31% ask for opinions of others about products, companies and services they're interested in and 28% look for sales and discounts.rNuFree Articles Directory | Hostsee.com

Hmmm, looks like Twitter is probably a great place to advertise your brand!rNuFree Articles Directory | Hostsee.com

Keep in mind that simply creating an account does not mean you've got an established Social Media campaign. You'll need to work the service consistently, providing useful information for your followers in a way that will attract more to your company and your online presence.rNuFree Articles Directory | Hostsee.com

You could spend countless man(woman) hours doing that yourself or you could hire a professional team to help you.rNuFree Articles Directory | Hostsee.com

What's your time worth?rNuFree Articles Directory | Hostsee.com

Jacquie is a professional network marketer who has mastered the fine art of making money from home. She has dedicated her career to helping others realize that giving up the commute, mean bosses, booking vacation days around others and nasty coworkers is not giving up anything. As a coach and motivator Jacquie has helped hundreds realize their dreams of weight loss, financial gain and a great lifestyle. You can access more articles on Social Media at her site http://socialmedia-canada.com.rNuFree Articles Directory | Hostsee.com

Article Source: http://EzineArticles.com/?expert=Jacquie_Mccarnan rNuFree Articles Directory | Hostsee.com

Jacquie Mccarnan - EzineArticles Expert Author

Prev:How to Mass Unfollow For Twitter!
Next:Putting Social Media To Good Use - The 6 Secrets Of Success You Cannot Afford To Miss

Digg
Home
Home
Speak Your Mind comment
User Name: Password:
Verification Code: Anonymous
Partners
Related Posts
Recent Posts
Hot Posts