|
Podcasting is an excellent tool which should be part of any businesses' marketing strategy. Knowing how to podcast is technically fairly straight - forward even the most non IT savvy person. A basic microphone, suitable software and a laptop is all you need. But at the end of the day you need to entice your market to listen in after all there's no point making a recording that nobody will listen to.a7wFree Articles Directory | Hostsee.com It's hard to keep coming up with new ideas when you are thinking about what and how to podcast. You can of course offer expert tips and advice to your customer-base, but I believe you could go further. Think in terms of marketing and public relations and suddenly you've got podcasts that really are worth listening to.a7wFree Articles Directory | Hostsee.com You could stage an event. Brooklands Museum, the home of the world's first purpose-built motor racing circuit, does this brilliantly. Although it is now a museum and home to Concorde, Brooklands always thinks 'outside the box' in terms of marketing and public relations.a7wFree Articles Directory | Hostsee.com Longest Slot Car Track In the Worlda7wFree Articles Directory | Hostsee.com Take this for an idea, they put down 2 1/2 miles of slot car racing track to re-kindle the atmosphere of the famous motor-racing circuit, in miniature. The aim was to break the World Record for the longest slot car track in the World. Unfortunately, most of the original Brooklands circuit has since been dismantled so the slot car race track is being placed through buildings and over rivers. The idea has sparked much media interest and is being filmed by the BBC.a7wFree Articles Directory | Hostsee.com Your event doesn't have to be quite as mad as the Brooklands slot car idea, but you could invite interesting people in your field down even for a buffet lunch. You could then interview and release the interviews over time in a series of podcasts. Alternatively you could attend an event in your specialty, with the organizers' permission, and produce a series of recordings. You could do the recordings on the organizers' behalf but mention your companies' name at the beginning of the podcast. There's so much potential if you know how to podcast and this new medium is very effective and can be a low-cost marketing activity.a7wFree Articles Directory | Hostsee.com
Timothy Mitchell is a Director at RedRok Media, which produces professional podcasts for business and UK Government. RedRok Media Slot Car Podcasta7wFree Articles Directory | Hostsee.com
Article Source:
http://EzineArticles.com/?expert=John_Tim_Mitchell
a7wFree Articles Directory | Hostsee.com
Prev:Kinds of Podcasting Content
Next:Your First Steps to Creating a Learning Podcast
|
