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Even if you do not podcast, you can still take advantage of the opportunities that podcasting provides for your company. Some podcasters offered paid advertisements in their podcasts, and if their niche is something related to your companies products than you can increase your revenue by purchasing an ad with them.bHeFree Articles Directory | Hostsee.com There are a few things you may want to consider before you decide to pay for an ad with a podcaster. First you will need to gain statistics from the podcaster. Statistics like average number of listeners per podcast, length of podcast, what time slot your advertisement would be and how much time will be allowed for your ad. Once you have these statistics from the podcaster, you will then need to create an ad that would acceptable to the podcaster. The podcaster knows more about what his listener base enjoys, so you would need to seek his or her input before the creation of your ad.bHeFree Articles Directory | Hostsee.com Expect to pay several hundred dollars for your ad space if the podcast receives thousands of listeners. The more listeners that the podcaster has listening to the podcasts, the more they will charge. You can also expect to be charged more for the first ad time slot, as the majority of the listeners will listen to this ad. Near the podcasts completion, some of the listeners may stop listening due to various reasons, so last time slot would be the cheapest for you to obtain.bHeFree Articles Directory | Hostsee.com Once you have decided to pay for an ad, and once you are ready to record it, you will need to first choose someone with a good voice. Do not use your voice unless it has been complemented about a lot. You need to hire a professional to do your ad for you, who is experienced in these things. The added cost will be worth it in the long run if you plan to run the same ad many times with the same podcaster. And your ad may also be suitable for other podcasters once you get it completed. So make sure you do a professional sounding ad before you release it to be placed in the podcasts.bHeFree Articles Directory | Hostsee.com You should also provide some sort of tracking method, so that you can determine the type of response that your ad brings. The tracking method can be as simple as using a tracking program and directing listeners of the podcast to the URL that you use for tracking, or as complex as creating a website just for tracking podcast ad responses. You can use one URL in each podcast, although this can get expensive if you have to pay your voice talent to change the URL in your ad every time. Or you can use on tracking URL per podcaster so that you will know which publishers podcast is producing the best results.bHeFree Articles Directory | Hostsee.com No matter what method you use to track your ads, you should use some method of some sort. It is always best to know the results that your advertising dollars are buying for you, so a tracking method is definitely recommended.bHeFree Articles Directory | Hostsee.com
If you would like to learn more about podcasting, then the Wonderful World Of Podcasting will teach you everything you to know to become a Pod Person! Visit Courselets.com to learn even more about creating podcasts!bHeFree Articles Directory | Hostsee.com
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