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In the last several years, online video sharing sites like YouTube.com have attracted millions of viewers and it seems that everyone who is on the internet has now watches a video on the internet. However, the huge majority of small business owners and entrepreneurs are not using video to help their websites be more effective. The wonderful thing about video is that it is the next best thing to actually speaking with someone in person. This means it's more effective as a persuasion tool than audio alone, which is more effective than text alone. And, thanks to sites like YouTube, it is now very easy to have an effective and attractive video play on your website without having to have technical, programming or video editing skills.53EFree Articles Directory | Hostsee.com Video is such a powerful medium because it makes it much easier for your prospects or customers to relate to you, and therefore to trust you more. And, of course, trust leads to sales and referrals to friends and family. After watching a video of you online, people are one step closer to feeling that they know you. In addition, you can use videos to show proof of the effectiveness of your products or services, and to show very powerful and convincing testimonials of other customers. Videos are also a much more personal form of communication than the usual corporate-type text content found on traditional websites. It's not to say that you should not have text on your website, but that you should complement and enhance the effectiveness of your text using videos.53EFree Articles Directory | Hostsee.com Now that you can see the benefits of using videos, here are some tips for making effective videos for your online endeavor:53EFree Articles Directory | Hostsee.com 1. Keep it short (2-3 minutes). This is because people expect videos to be easy to digest. They are not walking in to a movie theater to see your video, so they are not going to sit around for an hour and a half!53EFree Articles Directory | Hostsee.com 2. Keep it "on point" - i.e. make sure all the content of the video relates to the Title of your video. Another way to say this is to keep the content "tight". Do not ramble on or go on tangents in your video. People want to know that when they read the title of your video, and click "Play", they will then get relevant information.53EFree Articles Directory | Hostsee.com 3. Use your existing digital camera or webcam on your computer to record your first few videos. These do not need to be studio-quality videos right away. The important thing is to get started, get comfortable using video, and then in the future you can make more professional videos if you desire.53EFree Articles Directory | Hostsee.com 4. If your video is for business purposes, make sure you have a strong and clear "call to action" at the end of your video, such as "Make sure you enter your email address in the box on the right", or "Click on the "subscribe" button below right now". This will enhance your conversion rates with your prospects/viewers because another human being that they have now "met" online has asked them to do something.53EFree Articles Directory | Hostsee.com You're probably wondering what topics to cover in your first videos. Here are some ideas to get you started: Things people don't know about your industry, How to videos about your products or services, Changes coming in your industry, etc. In actuality, anything that you might have a short conversation with someone about is a possible topic for an online video.53EFree Articles Directory | Hostsee.com My recommendation is to get started with YouTube as your video hosting service, since they are the largest and are certainly easy to use. You can sign up for a free account at YouTube, and it does not cost any money to host videos either, as long as they are under 10 minutes long. Then, record a nice, concise 2-3 minute video and upload it to YouTube. The nice thing is that YouTube will automatically format your video for picture quality, so you won't need to know anything about video production to get your video online. When you're ready to have your video show up on your website or blog, just click on your video to start viewing it while logged in to your YouTube account, and then copy the HTML code in the box labeled "Embed" to the right of your video. Then, paste this code into the appropriate place in your website or blog, and the video will now play on your website.53EFree Articles Directory | Hostsee.com Using this process repeatedly will allow you to reach many prospects online and communicate with them in a personal and convincing way. As you get more comfortable with recording videos and getting them online quickly, you will find that it is a very effective medium that provides a high return on your time and investment compared to other, more traditional text-based methods of communication.53EFree Articles Directory | Hostsee.com
Taylor Garland, known as The Make It Happen Guy for online marketing, helps small business owners and entrepreneurs get up and running online quickly, easily and without spending a ton of money... in plain English! In addition to consulting and speaking, he also publishes very clear and easy to follow video tutorials and step-by-step guides to the fundamentals of internet marketing.53EFree Articles Directory | Hostsee.com Claim your copy of his free Survival Guide "The Top 10 Reasons Why Most People Fail To Make It Happen Online... And What You Can Do About It" at http://TheMakeItHappenGuy.com53EFree Articles Directory | Hostsee.com
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