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The Viral Distribution Network

Time:2010-03-09 18:11:44 Source:Ezinearticles Author:Breon Snowdon

The viral statistical distribution network and the "seeding" of the video/app/image is possibly the most difficult elements to control and deliver. There are a few different methods to get a number of objectives and achievements on all campaigns.

Your "Viral Subject"

"Viral" subject can be anything a video, practical application, image, anything! The content needs to be viral...most are scandalous, crazy, absorb with the viewer or heart clenching - that's what makes people pass them on/mention them in passing to a friend, fellow worker, etc.

Ask yourself:

- The video/picture/application you have is it friendly, fascinating or promotional?

- What is the demography of your end user for the merchandise?...your target market?

The answers to these questions will give you a better and clearer understanding of the campaign you need to create.

A Few Viral Mistakes:

1. Failing to understand how to make a marketing piece "viral"

Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.

2. Failing to make it interesting enough to pass along

Whether or not there are external incentives to encourage the viral spread, if you failed to make the article or e-book interesting enough with high quality content that is useful or entertaining, you couldn't pay them enough to pass it along. If on the other hand it is very useful, high quality or entertaining, it will get passed along with or without any other incentives.

3. Failing to provide incentives to encourage people to pass your message along

While there are many successes where the sender was not rewarded for passing on viral information, it works better if you can provide an incentive. Provide an incentive that you don't have to pay up front. Instead provide a success incentive. If the desired outcome is met then you give them money, commissions, discounts, extended memberships, additional MP3 recordings, more articles, more eBooks, etc. Whatever incentive you decide to use, make sure it is easy to sign up for and easy to collect.

It is very difficult to provide a one size fits all viral campaign - they will all differ in objectives and size - and can be based purely on views (achieved through YouTube or a selection of entertainment sites) or social networking site, blogs and/or include Facebook and Twitter marketing.

As with everything on-line there are a plethora of choices, bolt-ons and extras.

I hope this information helps with your viral campaign and distribute your viral to the online masses!

Breon Snowdon
Director / Designer
Surrect Media

Article Source: http://EzineArticles.com/?expert=Breon_Snowdon

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