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Using Video on the Internet to Promote Your Local Business

Time:2010-03-10 18:14:02 Source:Ezinearticles Author:Alan Bunyan

The Internet. The Internet is a wonderful invention and has given many, a new business. For some it is a great place for information. For others it is the first place they go to buy something. So long as you follow certain guideline you can buy safely on the Internet, as proved by companies like Amazon, Ebay, etc. To browse the Internet is a simple process of switching on your PC or laptop, clicking the browser of choice and searching using one of the many search engines like Google, Yahoo, Bing, etc. To understand the various technologies of the Internet is another matter.

The Internet technology is an industry in its own right, from designing basic 'brochure' websites to marketing a company's whole product range, with shopping carts, on the Internet. To build a website is just not enough, you need to understand and optimize a website, so that it can be found when someone searches by keywords. The Internet does not conform to conventional business models either. Very little is free in the bricks and mortar world but on the Internet there is vast amounts of open source programs, games, entertainment etc, which are free.

The speed of growth of the Internet has been phenomenal. In the early 80's it was a text based service and by the early 90's we saw the growth of multi media as broadband developed, starting in the US. The mid 90's saw the start of names we know well now like Google, eBay, Amazon, Yahoo, Pay Pal, etc. By the first part of 2000 we saw Craigslist, Friends Reunited, Facebook, MySpace etc all start up and develop massive memberships. The remarkable thing about all these Internet companies was that none earnt any money let alone profit for the first few years of their development.

The Internet has developed into the very best place to find information and a 'must be place' for International companies for branding, new product showcasing and research of customer trends. Entertainment is the second biggest growth area of the Internet with the development of websites like YouTube, Metacafe etc. What is also astonishing is how a website like YouTube, developed from an idea by two American college kids could grow so vast within one year, not make a single dime (penny) and then be bought by Google for $1.6 billion. Google must have seen something in video.

Video on the Internet. Now we have video emerging from every corner of the Internet and YouTube with Google has driven the development of video on the Internet. Video has become a valuable tool in marketing businesses on the Internet and it is a free resource. Most of the major International companies and news media are using video on the Internet to get their message or stories across.

Throughout the growth of the Internet the large companies have been first to utilize this new media and its developments. Local companies have followed on and it is rare to find companies now, that do not have a website. If the larger companies have embraced and see the potential of video then it follows that local companies will also see the benefits of video, in time. In fact for smaller local companies even sole proprietors can use video to promote their businesses and it can be achieved with little or no cost.

If you can put a video together with your home camcorder and upload it to YouTube or the many other free video sites you can then link or embed the video in your own website. People like video, it is the future of the Internet. Your video on Youtube and other video sites will drive traffic to your website. Even if you do not have a website you can still use video to promote your business and it is free.

The Internet is vast and International. The problem now is the Internet is vast and International and most businesses in a town get most of their business from the local community. Local businesses who don't have high street locations need to market/advertise their businesses locally. Traditional local paper advertising, leaflet drops, mail shots are ways to promote your business. But local businesses and traders should consider marketing with video on the Internet.

A local business can market their business using video even without a website so long as they have a website that will market their video locally. Which is why I have set up 'StevenageLocal'. I have carried out the marketing for all my businesses and have used the Internet to market family businesses.

Over the last few years I have used video to help with building awareness of the family businesses. One video of EdibleBouquets on YouTube has had over 135,000 views in the last 18 months. Some of the viewers then go to the website and others see the video when they see the website for the first time.

My aim is to develope http://www.StevenageLocal.co.uk as a local community website specifically showcasing people, businesses, events and local news through video. When people search about products, services or information connected to Stevenage then this website will be visible to them by being on the first pages of all the major search engines like Google, Bing, Yahoo, etc.

Article Source: http://EzineArticles.com/?expert=Alan_Bunyan

Alan Bunyan - EzineArticles Expert Author

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