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If you've been on many of the Internet marketing forums around the web recently, then I wouldn't be surprised if you have noticed the number of Information Marketers who believe that in the next few months and years video is set to be the most powerful way of getting in front of your potential customers.ycwFree Articles Directory | Hostsee.com Now, hold on - before you tear me off a strip for abandoning article marketing, blogs and forums and leaving your back-links on quality sites, plus decent SEO for your own website - I'm certainly not suggesting that video is all you do. It should, however, be included with these tried and tested means for promotion.ycwFree Articles Directory | Hostsee.com There are several video sharing sites out there as well as YouTube, its just that this platform is currently the best known. I urge you not to concentrate on the one. Upload to YouTube and then take your video and upload it to some of the others as well so that you get as much coverage as possible.ycwFree Articles Directory | Hostsee.com 1. Short and Simple - Its best for you if you keep your video as concise as you can. Remember that its not a full blown TV show, or a Hollywood movie you're making here. Actually all YouTube videos have to be short anyway. Upload lengths are limited by the time that YouTube accepts for videos. But hey, this is by no means a bad thing! You need to remember that a video of approximately 5 to 6 minutes is said to be the most effective. If you have trouble cutting your information down to these limits, then simply break down your information into bite sized chunks and go produce several short videos as a series all dealing with the same topic.ycwFree Articles Directory | Hostsee.com 2. Relevancy - Begin your video piece by engaging with your audience using a big proposition. Next make sure that, what ever your niche is, your video is on topic for those people interested in it. What you need to remember is that people use YouTube as a search engine when they want to find out just how to do something. The number of self-help queries related to your niche means that, as long as you address the likely questions that your market is looking for and provide the answers, then you have the possibility of laying out your wares in the form of the knowledge you have in front of some potential customers. Now that is great, isn't it? So don't blow this chance by trying to cover too broad a topic in one video. Worse still, is to tackle more than one niche per video. Stick to just one subject and use as much detail as possible. One more thing: If you have several niches then you must have several accounts or channels at YouTube. ycwFree Articles Directory | Hostsee.com 3. Copyright - When you upload a video to YouTube you agree that anyone can copy and paste the code that allows them to post it in their own website or blog. So you have forfeited your copyright to your video. But don't think of this as being a negative. The plus side to this is that your video may go viral with the potential to be seen by many more eyes than if it is only available on your own site. What you do need to do is to have a strong brand in the video with your website displayed prominently and include a call to action. This is a direct appeal for them to take some action, such as go to your website, call now, click on the link etc. Now this is most important, make sure that in your description field that you mention your full URL to your website. Include the " http" followed by the colon and the two forward slashes in front of the "www" for it to be a clickable link. This is not only important for humans to be able to find your site but also for Google and other search engines to follow.ycwFree Articles Directory | Hostsee.com 4. Promote, Promote, Promote! Once you have your video on YouTube you should also distribute to some of the other sites, but beware that some don't like accepting blatant commercial postings. Email your list to tell them of your new videos and create Squidoo lenses, HubPages and blogs and put your video on them.ycwFree Articles Directory | Hostsee.com
For helpful tips for marketing your information products with video. Sign up for Nick Thorne's free mini-course "Video Marketing Secrets" at: http://www.InformationVideoProducts.comycwFree Articles Directory | Hostsee.com
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