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Web Video is changing:4qDFree Articles Directory | Hostsee.com Like everything else on the web, the way people find and consume the unimaginably extensive stocks of experience on the Internet changes daily. Not too long ago, we were making the transition from the research wing of a university and public libraries to a web connection in our own offices.4qDFree Articles Directory | Hostsee.com The only thing standing in the way of transitioning completely to the web was that you needed to already know where something was before you could 'find' it. Looking for information on the web was like researching someone's address by flying over their city. Someone or some organization had to point you in the right direction or you would be flying around for a very long time. The solution, of course, came in the form of search engines that focused on text strings and matched a user query, later to be enhanced by URL popularity rankings like the ever ubiquitous, Google.4qDFree Articles Directory | Hostsee.com Video on the web has been following a similar growth path of web connectedness. When the cost of distributing and receiving video became low enough, video popped up and created a monumental wave of content. There apparently is no end to individuals and companies who want to grab a ride on the wave.4qDFree Articles Directory | Hostsee.com The problem, though, is that, unlike text search, there has been no good way to look for details about the content that is inside of video. The tools a person had available to find details about a video's content were limited. You can find videos catalogued in a broad way like comedy, news, popularity, and so on, but you won't find specific video content by typing a search string into a search engine query. Your business site may include a library of videos, but you probably don't have a way of indexing their content by keywords. People talk, music plays, text fades in and out with the credits or the trade-show video screen. It's just a string of pictures.4qDFree Articles Directory | Hostsee.com Enter the game changer:4qDFree Articles Directory | Hostsee.com The game changer for video is metadata. That is, search-engine readable data that runs synchronously with the video and audio stream. It can be a text transcript of what on-screen people are saying, it can reflect graphics from the video, and it can form the structure necessary for an index. Most importantly, metadata puts video on the same footing with search engines as web-based text. For example, when a person Googles 'CRM software' and if video metadata is in place, that person is just as likely to be linked to the segment of your video that describes the competitive differentiators of your CRM software as he is to be linked to your home page. Furthermore, with a visible index present on your page, the viewer has an easy way to access specific locations in the rest of the video. Also, with an internal keyword search engine that searches only your site, the viewer now has the ability to browse specific elements in either the on-screen video or the rest of your video library. It could have also shown the viewer a list of other videos in the company library that contain the search phrase, which, additionally, encourages him to stick around and investigate more. T4qDFree Articles Directory | Hostsee.com utorial web sites will get a boost too. A tutorial page can now contain highlighted text that links to the relevant segment in the video and vice versa. The reader/viewer can then move back and forth between relevant media. Finding a video segment for review becomes a lot easier and it goes both ways. Video can make reference to segments in the accompanying text. You get the picture.4qDFree Articles Directory | Hostsee.com Search engine optimization (SEO) is going to get a boost too. Metadata gives the search engines something they can work with and will have as much influence over how they characterize and rate your web site as text-only content does now. A lot of people want to see and hear video and that fact is going to create the kind of popularity that moves your site up the search engine ranking systems.4qDFree Articles Directory | Hostsee.com Consider this too. Metadata can be read by any application and it is not limited to language. For example, a second layer of metadata can synchronously provide geospatial information that could drive other applications, like a map or a CAD representation of the subject on which the video is focusing. Hot spots in the CAD could refer to relevant segments in the video. GPS data collected during original photography could drive a map giving the viewer an additional layer of information that can be tapped as required. Site reviews for a construction project could be mapped shot by shot. Endoscopic camera positions can be represented in a model of the patient. Any relevant data can be measured and attached, in real time or after original photography.4qDFree Articles Directory | Hostsee.com It is important to know:4qDFree Articles Directory | Hostsee.com Even though metadata for video is not yet being exploited fully on the web, it's about to turn the corner and become common at a rate faster than video itself arrived on the web. Video that doesn't offer up searchable handles for search engines will miss an excellent opportunity to take the top positions on the ranking ladder. Additionally, video presently in the post production chain can prepare for the near future by adding metadata to their video at a relatively small cost.4qDFree Articles Directory | Hostsee.com
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