How To Improve The Professional Look And Feel Of Your Website

Time:2010-01-16 13:30:40 Source:Ezinearticles Author:Titus Hoskins

Projecting a professional image is paramount to your
website's success. It can make or break your online
business. Use this handy article and links to improve
the professional look and feel of your site.

First, take a general overview of your site. What is
subject matter of your site? Define it down to a
particular topic -- your niche.

For instance, you can have a website on Sports.
You may have narrowed it down to a particular sport;
say baseball. You may have narrowed it down even
further, a particular baseball team.

Whatever the subject matter of your site, keep the
content within your site on topic. Obvious, but
important. Someone coming to your site to check out
the Yankees -- don't want to find material on
'how to hook a rug'!

Make sure that you 'keep your site on topic'. This one
thing alone will improve the professional image your
site projects.

Next, consider your audience, who is it aimed at? Who are
you targeting? For instance, if it's a general news site,
it may be the whole world. Everyone is interested in the news.

If it a website on breeding dogs -- your audience is
probably other dog breeders or those interested in dog
breeding. Someone visiting your site will expect to
see content/information on dog breeding.

Keep your site's audience in mind at all times.

Now consider the layout and design of your website. Is it
appropriate for your topic and for your audience. Does
the color scheme and design suit your subject matter?
Does the design and layout suit your audience?

A website catering to young visitors, offering online
role-playing games is not going to have the same layout
or color scheme as a conservative business site.
Appeal to your audience and subject matter; again,
keep them in mind at all times.

In your site design, go for simplicity. Don't complicate
them with too much flash and dazzle. Provide your visitors
with what they're looking for -- and make it quick. Don't
have your visitors jump thru hoops to get what they're
searching for. Have an 'easy to navigate' linking structure.

Keep the overall design within two or three colors. You can
even try an old artist's trick, make it almost monochromic
with a complimentary color split to bring focus to your
points of interests. Make sure your fonts are consistent and
easy to read in all the different browsers. Keep the same
logo or brand name on all your pages -- don't confuse your
visitors.

Now, lets get down to some specific changes or additions
that can 'tune-up' your website. These should improve
the professional look and feel of your site.

Give Them Something to Remember You By!

1. Make a 'favicon.ico' file if you don't have one. Look
down at your computer's task bar, you should see a version
of a favicon of the programs on your computer. These are small
'16x16' icons or symbols for your site or product. All major
sites have them. Here's how you can make them:

Use a photo or paint shop program like Adobe or Paint Shop
Pro. Just take your logo or part of it and reduce it down
to a 16 x 16 image. Adjust the resolution and play around
with it. You can just use a single letter from your site's
name and jazz it up a bit. You need to upload this image
to your website's directory in an ico file named 'favicon.ico'
-- very logical Mr. Spock!

Extra help here:
http://www.thesitewizard.com/archive/favicon.shtml

Give Them Eye Candy!

2. Make a logo. Or have someone design it for you. Nothing
says professional than a cool looking logo! A really good
one will brand your site in the minds of your visitors.
Have this logo on all your web pages.

Logo building help here:
http://web-bureau.com/modules/logo.php

Put Them on the Map!

3. Make a Sitemap for your site. Extremely important, make
sure you have a sitemap for your website. Place all the links
(if possible) to your site on here. It will unify your site
and be of tremendous benefit to your visitors. It's a common
courtesy you cannot, must not ignore. Ideally, you should
have a link to your sitemap on all your web pages.

Redirect Them!

4. Redirect Page. Create a redirect or error page if your
web host doesn't provide one. This is a catch-all page for
the '404 Not Found File' that pops up. It will make your site
more professional; plus, you won't lose all those hard fought
for visitors. Make sure your Redirect Page has a link to
your Sitemap.

Try this link for help:
http://www.clockwatchers.com/htaccess_redirect.html

Blog Them!

5. Start a Blog and RSS Feed for your site. If you haven't
placed a blog on your site -- do it now! This is one addition
to your site you should have. Start a blog on the subject of
your site or something complimentary to it. It will allow for
visitor interaction and will give your site a boost in the
ratings. (Use the link at the end of this article if you need
help with setting up a blog.)

It will also give you a RSS Feed which will allow you to
syndicate your site's information or content. Place an orange
RSS or XML button on your site. Since RSS is somewhat new -
you might want to place a little note explaining xml or the
rss feed. Always place your visitor's comfort in the forefront.

Send Them to the Doctor

6. Doctor HTML. Check the html code and spelling of your
site. Sites like this one are great. They will give you a
tune-up for free! I have used this one and it's excellent.
What you're really checking for is browser compatibility and
broken links. It will also squish your html to save on your
load time. It will check the coding and any spelling mistakes
on your site.

Correct any blatant 'faux pas' in your site's coding.

You can find the html doctor here:
http://www.doctor-html.com/

You can also go to NetMechanic to reduce the graphics on your
site. As the net goes broadband, this is becoming less and less
a problem but it's always better to have a fast loading site.

GifBot by NetMechanic
http://www.netmechanic.com/accelerate.htm

Keep Them Browsing

7. Next check your site in all the browsers. You might be
surprised how your site looks in a different browser.
Firefox is increasing it's users, check your logs, see
which browsers your visitors are using. Make sure your site
looks and operates perfectly in these systems.

If you have a lot of friends with computers, check your site
on their operating systems and see how it looks. Make any
necessary changes. You can also try AnyBrowser.com Screen
Size Tester below.

http://anybrowser.com/ScreenSizeTest.html

Give Them Spider Food!

8. Spend a day or so, checking all your keywords. List
down your site's major keywords. The ones you're targeting.
Optimize for the search engines. Most of the traffic on the
web come from search engines, so make sure your site is
optimized for them. Make sure you have submitted your site
to all of these engines.

Double check your 'title' and 'description' meta tags for any
obvious mistakes. These get indexed and are often the first
line of contact with any potential visitors to your site.
Professionism here could have a significant influence on
the amount of traffic your site receives!

Find some great Search Engine Optimization Tools here:

http://www.webconfs.com

Give Them A Gentle Reminder!

9. Make sure you have a Bookmark link. Simple, but many
websites don't actively encourage visitors to bookmark
their site. Have a bookmark logo or link on all the pages
of your site. Remind your visitors to bookmark. It's a
great source of free traffic.

You can get a free script from Michael Bloch:
http://www.tamingthebeast.net

Give Them Some Jazz!

10. Jazz up your site! Try to find things that will
make your site more interesting. Give your visitors a reason
to visit your site other than the great content. Offer
a free service, like the one the doctor uses above!
Run a contest! Give away free stuff or extra bonuses if
they visit your site. In whatever way you can, make your
visitor feel special.

Maybe try a headliner from Feedburner.com for your rss feed.
This will display all your headlines. Add audio and video
"testimonials". Add other graphics like the ones mentioned
here: favicon, bookmark, sitemap, etc.

But don't overdo it with the graphics, but add a few to
make your site visually interesting. Even a visually
bare-bones site like Google does this with their logo on
special occasions. It adds a touch of style.

It is estimated that over fifty percent of net users
now have broadband so the use of a lot of graphics is not
as detrimental as it once was. But again, don't over do it,
a little spice goes a long way.

But don't put style over substance. It all boils down
to content. Give your visitors good valuable content or
information and your site will improve faster than with
all the points mentioned above. Don't forget that basic
ingredient while you're fine tuning your site.

And don't forget your site's visitors. Make their visit
to your site as pleasant and comfortable as you possibly can.

Always keep your visitor in mind.

Each one is a special guest. Each one deserves the best site
you can produce. Each one is ...

A VIP with a cursor! Give them the Royal Treatment!

Your site will reap the benefits and look good
while doing it!

To Create a blog within minutes - visit this link:
RSS Report and Create Blog Guide.
Copyright © 2005 Titus Hoskins of bizwaremagic.com.
This article may be freely distributed if this resource
box stays attached. Visit http://www.bizwaremagic.com
for more simple solutions to your online marketing tasks.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Titus Hoskins - EzineArticles Expert Author

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