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In its simplest form, an effective website is made up of two elements-- functionality and brand reinforcement. A properly functioning website will effortlessly ferry visitors from Page A to Page B, gently reinforcing a company's brand message until the visitor realizes the necessity of the company's product or service. However, within this simplified framework are five components that make this selling process possible.iwKFree Articles Directory | Hostsee.com Content Flow: Well written content is like a docent at a museum. It is helpful, subtle, and, above all, effective. Visitors to your site don't want to have to hunt for information. Content should flow in a natural and uncomplicated format so that the reader is effortlessly lead not only to the right answers, but also to the right conclusion-- that your product or service is exactly what they are looking for.iwKFree Articles Directory | Hostsee.com Inviting Design: If content is king, then design is his crown and scepter. Effective website template design and visual layout emphasize artful content flow. Before reading a word of content, a website's general design is the first thing a visitor notices. Your website design is symbolic of your overall brand, so if your site looks unprofessional, haphazard, or outdated a visitor may not bother to read your artfully crafted content, he/she will simply move on.iwKFree Articles Directory | Hostsee.com Call-to-Action: Some visitors will happen upon your site casually, while others will be actively in search of your products or services. Either way it is always useful to remind them that your website not only offers information, but also items for purchase. An effective call-to-action will achieve the same result as an end-aisle display or impulse-buy rack near the checkout lane in your local grocery store. It's gentle brand reinforcement.iwKFree Articles Directory | Hostsee.com Contact Us Page: The digital age in which we live can be a cold and impersonal place. Friendly content and those little smiley face emoticons are limited in the amount of "personal touch" that they can deliver to your website visitors. A "Contact Us" page adds legitimacy and a human element to your brand's web face. It comforts consumers to know that there are real people behind the digital makeup.iwKFree Articles Directory | Hostsee.com Copyright Notice: After all the time and effort you have spent perfecting your brand's web presence it would be unwise to leave the proverbial door open for less dedicated business owners to steal your work. As part of what draws customers to you (and keeps them at your side), your website content is part of your brand identity. A copyright notice on your site will help to protect you legally if an unscrupulous competitor decides to entice your customers by pilfering your content.iwKFree Articles Directory | Hostsee.com Attracting visitors to your website is important, but giving them a reason to stay there is the goal. By using these five proven techniques of functionality and brand reinforcement you will be converting visitors into customers in no time.iwKFree Articles Directory | Hostsee.com
An author and business owner, Dee Middlebrooks-Bernal is also the Lead Designer for LogoFrog Designs. LogoFrog specializes in small business solutions with a focus on cost-effective logo design, website design, and marketing services. http://www.logofrogdesigns.comiwKFree Articles Directory | Hostsee.com
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