How Do You Build a Website to Make Money on the Internet - Part Two

Time:2010-02-06 14:57:14 Source:Ezinearticles Author:Sheila Lyman

Every new internet marketer I talk to asks me, how do you build a website that makes money? I hope to answer that question in this series of articles. So, picking up where we left off in part one, time to discuss housekeeping and selling.

Housekeeping is not something everybody associates with building a webpage. However, it is an important part of making your life easier and thereby making money quicker. Simply put, I want you to create a folder, call it something like 'PROJECT 1' and place all the component parts of your webpage into it. Why?, because by doing this simple step, you will have a central place where you KNOW you will find everything that pertains to your webpage! A simple thing, but it will pay you dividends to do it.

Let us assume at this point that you have a product. Furthermore, for simplicity I want to assume your product is a digitally downloadable one. Certainly when starting out with your first product campaign, your aim should be to build a list of customers. Customers you can sell to again and again. So, What we need now is a sales page. What makes a good sales page? Well your sales page has just one job to accomplish, that of converting internet traffic into sales. It is quite hard enough getting traffic in the first place, without wasting the effort by bringing people to a lousy website! So your page has to be appealing to your prospective customer. You need them to look at your sales page and think "Wow". You need them to read your headline and think "I need to read more". By the end of the sales page you must have got them to the point of thinking "I must have this, I'm going to buy it!".

Think about this last step for a moment. Do you remember the last time you bought an eBook, report, utility, whatever, having read a sales page? How did it convince you to buy? Here is a tip. Go back and find that sales page if you can and pretend you have yet to purchase their product. Read through the blurb and notice how it successfully leads you through the sales process. Try and see where you decided you wanted the product so badly, you had to buy it! If you can, find as many of these web-pages as possible and read through them making notes on how they lead you through the benefits of the product and eventually to the sale.

This is an excellent exercise to spend time on, going through and getting a feel for how sales pages work. The other thing I want you to do is; having read through and analysed each page, save it to another new folder called 'PAGE EXAMPLES' in its original HTML format. We will be 'borrowing' from here later on.

So how do you build a website when you are only just starting out? Part three of this series will explain the next step. But, if you're in a hurry and want all the facts fast, why not

visit http://www.build-your-1st-website.com and claim your FREE 125 page eBook with included

Expert how-to video's.

Sheila Lyman is an internet marketer who lives in the UK with her husband and enjoys learning and teaching. You have permission to copy and use this article, provided it is used in it's entirety, unedited as is and with all names and links included.

Article Source: http://EzineArticles.com/?expert=Sheila_Lyman

Sheila Lyman - EzineArticles Expert Author

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